WEKO3
アイテム
{"_buckets": {"deposit": "d6e215ab-d0cb-4b60-b0d3-69645d0889b9"}, "_deposit": {"id": "40671", "owners": [], "pid": {"revision_id": 0, "type": "depid", "value": "40671"}, "status": "published"}, "_oai": {"id": "oai:tsukuba.repo.nii.ac.jp:00040671", "sets": ["3013", "5776"]}, "item_5_biblio_info_6": {"attribute_name": "書誌情報", "attribute_value_mlt": [{"bibliographicIssueDates": {"bibliographicIssueDate": "2016", "bibliographicIssueDateType": "Issued"}, "bibliographicIssueNumber": "4", "bibliographicPageEnd": "423", "bibliographicPageStart": "407", "bibliographicVolumeNumber": "6", "bibliographic_titles": [{"bibliographic_title": "Sport, business and management: an international journal"}]}]}, "item_5_creator_3": {"attribute_name": "著者別名", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "仲澤, 眞"}], "nameIdentifiers": [{"nameIdentifier": "113098", "nameIdentifierScheme": "WEKO"}, {"nameIdentifier": "10188930", "nameIdentifierScheme": "e-Rad", "nameIdentifierURI": "https://nrid.nii.ac.jp/ja/nrid/1000010188930"}, {"nameIdentifier": "0000001977", "nameIdentifierScheme": "筑波大学研究者総覧", "nameIdentifierURI": "http://trios.tsukuba.ac.jp/researcher/0000001977"}]}]}, "item_5_description_4": {"attribute_name": "抄録", "attribute_value_mlt": [{"subitem_description": "Purpose\nIntegrating several streams of theoretical reasoning such as social identity theory, congruity theory and the customer gratitude approach, the purpose of this paper is to develop a model of the antecedents and consequences of sponsor-stadium fit and examine the hypothesised \n\nrelationships.\nDesign/methodology/approach\nData were collected from professional football spectators in a non-historic stadium context (n=342). Through a confirmatory factor analysis and structural equation modelling, the authors assessed the antecedents and consequences of sponsor-stadium fit.\n\nFindings\nBased on the results, team identification and prior sponsor attitude were found to be the dominant factors in enhancing sponsor-stadium fit. Furthermore, the indirect effects of team identification on purchase intentions through sponsor-stadium fit and gratitude towards the sponsor were positive and significant.\n\nResearch limitations/implications\nWhen renaming non-historic stadiums of relatively new sport teams, sponsors that present a team-related brand identity can create a preference and image fit with stadiums. The findings serve to advance the literature on stadium sponsorship particularly at non-historic stadiums.\n\nOriginality/value\nIn its conceptualisation of sponsor-stadium fit, the current study extends previous research that has focused primarily on sponsor-event fit.", "subitem_description_type": "Abstract"}]}, "item_5_publisher_27": {"attribute_name": "出版者", "attribute_value_mlt": [{"subitem_publisher": "Emerald group publishing ltd"}]}, "item_5_relation_11": {"attribute_name": "DOI", "attribute_value_mlt": [{"subitem_relation_type_id": {"subitem_relation_type_id_text": "10.1108/SBM-08-2015-0025", "subitem_relation_type_select": "DOI"}}]}, "item_5_select_15": {"attribute_name": "著者版フラグ", "attribute_value_mlt": [{"subitem_select_item": "publisher"}]}, "item_5_source_id_7": {"attribute_name": "ISSN", "attribute_value_mlt": [{"subitem_source_identifier": "2042-678X", "subitem_source_identifier_type": "ISSN"}]}, "item_creator": {"attribute_name": "著者", "attribute_type": "creator", "attribute_value_mlt": [{"creatorNames": [{"creatorName": "Nakazawa, Makoto"}], "nameIdentifiers": [{"nameIdentifier": "159233", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "Yoshida, Masayuki"}], "nameIdentifiers": [{"nameIdentifier": "159234", "nameIdentifierScheme": "WEKO"}]}, {"creatorNames": [{"creatorName": "Gordon, Brian S."}], "nameIdentifiers": [{"nameIdentifier": "159235", "nameIdentifierScheme": "WEKO"}]}]}, "item_files": {"attribute_name": "ファイル情報", "attribute_type": "file", "attribute_value_mlt": [{"accessrole": "open_date", "date": [{"dateType": "Available", "dateValue": "2017-03-27"}], "displaytype": "detail", "download_preview_message": "", "file_order": 0, "filename": "SBM_6-4.pdf", "filesize": [{"value": "240.5 kB"}], "format": "application/pdf", "future_date_message": "", "is_thumbnail": false, "licensetype": "license_6", "mimetype": "application/pdf", "size": 240500.0, "url": {"label": "SBM_6-4", "url": "https://tsukuba.repo.nii.ac.jp/record/40671/files/SBM_6-4.pdf"}, "version_id": "371432eb-3bc7-48cc-9c8a-d4d2b9367dfe"}]}, "item_language": {"attribute_name": "言語", "attribute_value_mlt": [{"subitem_language": "eng"}]}, "item_resource_type": {"attribute_name": "資源タイプ", "attribute_value_mlt": [{"resourcetype": "journal article", "resourceuri": "http://purl.org/coar/resource_type/c_6501"}]}, "item_title": "Antecedents and consequences of sponsor-stadium fit", "item_titles": {"attribute_name": "タイトル", "attribute_value_mlt": [{"subitem_title": "Antecedents and consequences of sponsor-stadium fit"}]}, "item_type_id": "5", "owner": "1", "path": ["3013", "5776"], "permalink_uri": "http://hdl.handle.net/2241/00145618", "pubdate": {"attribute_name": "公開日", "attribute_value": "2017-03-27"}, "publish_date": "2017-03-27", "publish_status": "0", "recid": "40671", "relation": {}, "relation_version_is_last": true, "title": ["Antecedents and consequences of sponsor-stadium fit"], "weko_shared_id": 5}
Antecedents and consequences of sponsor-stadium fit
http://hdl.handle.net/2241/00145618
http://hdl.handle.net/2241/0014561866dd9a30-1a86-4f10-bc4c-d61824324393
名前 / ファイル | ライセンス | アクション |
---|---|---|
SBM_6-4 (240.5 kB)
|
Item type | Journal Article(1) | |||||
---|---|---|---|---|---|---|
公開日 | 2017-03-27 | |||||
タイトル | ||||||
タイトル | Antecedents and consequences of sponsor-stadium fit | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | journal article | |||||
著者 |
Nakazawa, Makoto
× Nakazawa, Makoto× Yoshida, Masayuki× Gordon, Brian S. |
|||||
著者別名 |
仲澤, 眞
× 仲澤, 眞 |
|||||
抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | Purpose Integrating several streams of theoretical reasoning such as social identity theory, congruity theory and the customer gratitude approach, the purpose of this paper is to develop a model of the antecedents and consequences of sponsor-stadium fit and examine the hypothesised relationships. Design/methodology/approach Data were collected from professional football spectators in a non-historic stadium context (n=342). Through a confirmatory factor analysis and structural equation modelling, the authors assessed the antecedents and consequences of sponsor-stadium fit. Findings Based on the results, team identification and prior sponsor attitude were found to be the dominant factors in enhancing sponsor-stadium fit. Furthermore, the indirect effects of team identification on purchase intentions through sponsor-stadium fit and gratitude towards the sponsor were positive and significant. Research limitations/implications When renaming non-historic stadiums of relatively new sport teams, sponsors that present a team-related brand identity can create a preference and image fit with stadiums. The findings serve to advance the literature on stadium sponsorship particularly at non-historic stadiums. Originality/value In its conceptualisation of sponsor-stadium fit, the current study extends previous research that has focused primarily on sponsor-event fit. |
|||||
書誌情報 |
Sport, business and management: an international journal 巻 6, 号 4, p. 407-423, 発行日 2016 |
|||||
ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 2042-678X | |||||
DOI | ||||||
識別子タイプ | DOI | |||||
関連識別子 | 10.1108/SBM-08-2015-0025 | |||||
著者版フラグ | ||||||
値 | publisher | |||||
出版者 | ||||||
出版者 | Emerald group publishing ltd |