{"created":"2021-03-01T07:20:04.656821+00:00","id":40671,"links":{},"metadata":{"_buckets":{"deposit":"d6e215ab-d0cb-4b60-b0d3-69645d0889b9"},"_deposit":{"id":"40671","owners":[],"pid":{"revision_id":0,"type":"depid","value":"40671"},"status":"published"},"_oai":{"id":"oai:tsukuba.repo.nii.ac.jp:00040671","sets":["2778:3013","3:62:5601:5776"]},"item_5_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2016","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"4","bibliographicPageEnd":"423","bibliographicPageStart":"407","bibliographicVolumeNumber":"6","bibliographic_titles":[{"bibliographic_title":"Sport, business and management: an international journal"}]}]},"item_5_creator_3":{"attribute_name":"著者別名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"仲澤, 眞"}],"nameIdentifiers":[{},{},{}]}]},"item_5_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"Purpose\nIntegrating several streams of theoretical reasoning such as social identity theory, congruity theory and the customer gratitude approach, the purpose of this paper is to develop a model of the antecedents and consequences of sponsor-stadium fit and examine the hypothesised \n\nrelationships.\nDesign/methodology/approach\nData were collected from professional football spectators in a non-historic stadium context (n=342). Through a confirmatory factor analysis and structural equation modelling, the authors assessed the antecedents and consequences of sponsor-stadium fit.\n\nFindings\nBased on the results, team identification and prior sponsor attitude were found to be the dominant factors in enhancing sponsor-stadium fit. Furthermore, the indirect effects of team identification on purchase intentions through sponsor-stadium fit and gratitude towards the sponsor were positive and significant.\n\nResearch limitations/implications\nWhen renaming non-historic stadiums of relatively new sport teams, sponsors that present a team-related brand identity can create a preference and image fit with stadiums. The findings serve to advance the literature on stadium sponsorship particularly at non-historic stadiums.\n\nOriginality/value\nIn its conceptualisation of sponsor-stadium fit, the current study extends previous research that has focused primarily on sponsor-event fit.","subitem_description_type":"Abstract"}]},"item_5_publisher_27":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"Emerald group publishing ltd"}]},"item_5_relation_11":{"attribute_name":"DOI","attribute_value_mlt":[{"subitem_relation_type_id":{"subitem_relation_type_id_text":"10.1108/SBM-08-2015-0025","subitem_relation_type_select":"DOI"}}]},"item_5_select_15":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_select_item":"publisher"}]},"item_5_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"2042-678X","subitem_source_identifier_type":"ISSN"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Nakazawa, Makoto"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Yoshida, Masayuki"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Gordon, Brian S."}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-03-27"}],"displaytype":"detail","filename":"SBM_6-4.pdf","filesize":[{"value":"240.5 kB"}],"format":"application/pdf","licensetype":"license_6","mimetype":"application/pdf","url":{"label":"SBM_6-4","url":"https://tsukuba.repo.nii.ac.jp/record/40671/files/SBM_6-4.pdf"},"version_id":"371432eb-3bc7-48cc-9c8a-d4d2b9367dfe"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Antecedents and consequences of sponsor-stadium fit","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Antecedents and consequences of sponsor-stadium fit"}]},"item_type_id":"5","owner":"1","path":["3013","5776"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-03-27"},"publish_date":"2017-03-27","publish_status":"0","recid":"40671","relation_version_is_last":true,"title":["Antecedents and consequences of sponsor-stadium fit"],"weko_creator_id":"1","weko_shared_id":5},"updated":"2022-04-27T09:08:30.375854+00:00"}