@article{oai:tsukuba.repo.nii.ac.jp:00046373,
 author = {MARTINEZ, OLIVER Lisander},
 journal = {国際日本研究, Journal of International and Advanced Japanese Studies},
 month = {Feb},
 note = {The present paper is an approach to othering as a potential factor of coolness. Through the analysis of two case studies?the established cultural phenomenon of Cool Japan, and the rising buildup of what we call Warm Mexico?the aim is to understand the particular conditions of othering that can lead to a “cool” national identity. Japan is taken as a departure point to assess the usage of exoticism as a resource for building a cool national identity, and then the analysis turns to Mexico’s current national image to examine the possibility for that same strategy to be applied. The concepts of complicit exoticism, and bounded autonomy are used as theoretical axes to find out the factors involved in the cooling of an othered culture. The paper combines theoretical analysis and a content analysis of two case studies to strengthen the understanding of the links between concepts. The first part focuses on the historical and theoretical background that hint at the variables involved in process of building a “cool” other. The second part is an interpretation analysis of an exploratory content analysis done on conversations with fan communities that have received and replicated othering discourses of two foreign cultures, i.e. Mexico and Japan.},
 pages = {57--80},
 title = {<Article>Cool Japan, Warm Mexico : Bounded Others and National Identity},
 volume = {10},
 year = {2018}
}