{"created":"2021-03-01T07:25:45.364430+00:00","id":45887,"links":{},"metadata":{"_buckets":{"deposit":"0b6f82eb-9664-4ef6-8ce0-f870a089cfa6"},"_deposit":{"id":"45887","owners":[],"pid":{"revision_id":0,"type":"depid","value":"45887"},"status":"published"},"_oai":{"id":"oai:tsukuba.repo.nii.ac.jp:00045887","sets":["152:5683","3:62:5592:6445"]},"item_5_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2018-03","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"152","bibliographicPageStart":"142","bibliographicVolumeNumber":"41","bibliographic_titles":[{"bibliographic_title":"Journal of retailing and consumer services"}]}]},"item_5_creator_3":{"attribute_name":"著者別名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"近藤, 文代"}],"nameIdentifiers":[{},{},{}]}]},"item_5_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"This study examines how customers use multiple channels and media in modern retail environments. It segments customers by using Latent-Class Cluster Analysis, which focuses on the purchase channels of bricks-and-mortar and online stores, media touchpoints of PC, mobile, and social media, and psychographic and demographic characteristics. It extends the framework of prior research by analyzing 2595 Japanese single source panelists’ data in which purchase scan panel data on low-involvement, more frequently purchased categories, media contact log data, and survey data are tied to the same ID. The analyses reveal seven segments including the properties of research shoppers and multichannel enthusiasts.","subitem_description_type":"Abstract"}]},"item_5_publisher_27":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"Elsevier "}]},"item_5_relation_11":{"attribute_name":"DOI","attribute_value_mlt":[{"subitem_relation_type_id":{"subitem_relation_type_id_text":"10.1016/j.jretconser.2017.11.012","subitem_relation_type_select":"DOI"}}]},"item_5_rights_12":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"© 2017 The Authors.Published by Elsevier Ltd. "},{"subitem_rights":"This is an open access article under the CC BY license (http://creativecommons.org/licenses/BY/4.0/)."}]},"item_5_select_15":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_select_item":"publisher"}]},"item_5_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0969-6989","subitem_source_identifier_type":"ISSN"}]},"item_5_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11534421","subitem_source_identifier_type":"NCID"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"Nakano, Satoshi"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Kondo, Fumiyo N."}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2018-04-06"}],"displaytype":"detail","filename":"JRCS_41-142.pdf","filesize":[{"value":"360.1 kB"}],"format":"application/pdf","licensetype":"license_6","mimetype":"application/pdf","url":{"label":"JRCS_41-142","url":"https://tsukuba.repo.nii.ac.jp/record/45887/files/JRCS_41-142.pdf"},"version_id":"bac08bf0-c194-4796-968b-c58bc728f188"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"eng"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"Customer segmentation with purchase channels and media touchpoints using single source panel data","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"Customer segmentation with purchase channels and media touchpoints using single source panel data"}]},"item_type_id":"5","owner":"1","path":["5683","6445"],"pubdate":{"attribute_name":"公開日","attribute_value":"2018-04-06"},"publish_date":"2018-04-06","publish_status":"0","recid":"45887","relation_version_is_last":true,"title":["Customer segmentation with purchase channels and media touchpoints using single source panel data"],"weko_creator_id":"1","weko_shared_id":5},"updated":"2023-07-12T23:48:37.660999+00:00"}