{"created":"2021-03-01T07:19:35.874214+00:00","id":40238,"links":{},"metadata":{"_buckets":{"deposit":"030ff16d-36a0-4ff9-b6b0-ab05b15e9b9c"},"_deposit":{"id":"40238","owners":[],"pid":{"revision_id":0,"type":"depid","value":"40238"},"status":"published"},"_oai":{"id":"oai:tsukuba.repo.nii.ac.jp:00040238","sets":["3:62:5602:1898","469:778"]},"item_5_biblio_info_6":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2015","bibliographicIssueDateType":"Issued"},"bibliographicPageEnd":"100","bibliographicPageStart":"70","bibliographicVolumeNumber":"58","bibliographic_titles":[{"bibliographic_title":"日本オペレーションズ・リサーチ学会和文論文誌"},{"bibliographic_title":"Transactions of the Operations Research Society of Japan","bibliographic_titleLang":"en"}]}]},"item_5_creator_3":{"attribute_name":"著者別名","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"AOYAGI, Kenji"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"SATO, Tadahiko"}],"nameIdentifiers":[{}]}]},"item_5_description_4":{"attribute_name":"抄録","attribute_value_mlt":[{"subitem_description":"本研究は、市場構造が動的であるという仮定のもとで、セールスプロモーションの売上に対する動的効果をテレビ広告の蓄積や参照価格で階層化し、そのメカニズムを解明することを目的とした。モデリング手法として、通常は2層で表現される線形ガウス型状態空間モデルを3階層に拡張した、3階層多変量状態空間モデルを用いた。分析の結果、セールスプロモーションの動的効果は、広告ストックや店舗レベル参照価格に動的に影響されて生じることが明らかになった。換言すると、広告ストックや店舗レベル参照価格がセールスプロモーションを通じて、間接的に売上に影響を与えていることが示された。","subitem_description_type":"Abstract"}]},"item_5_publisher_27":{"attribute_name":"出版者","attribute_value_mlt":[{"subitem_publisher":"日本オペレーションズ・リサーチ学会"}]},"item_5_publisher_28":{"attribute_name":"出版者別名","attribute_value_mlt":[{"subitem_publisher":"Operations Research Society of Japan"}]},"item_5_relation_11":{"attribute_name":"DOI","attribute_value_mlt":[{"subitem_relation_type_id":{"subitem_relation_type_id_text":"10.15807/torsj.58.70","subitem_relation_type_select":"DOI"}}]},"item_5_relation_39":{"attribute_name":"異版である","attribute_value_mlt":[{"subitem_relation_type":"isVersionOf","subitem_relation_type_id":{"subitem_relation_type_id_text":"http://ci.nii.ac.jp/naid/130005119282","subitem_relation_type_select":"URI"}}]},"item_5_rights_12":{"attribute_name":"権利","attribute_value_mlt":[{"subitem_rights":"©日本オペレーションズ・リサーチ学会"}]},"item_5_select_15":{"attribute_name":"著者版フラグ","attribute_value_mlt":[{"subitem_select_item":"publisher"}]},"item_5_source_id_7":{"attribute_name":"ISSN","attribute_value_mlt":[{"subitem_source_identifier":"0453-4514","subitem_source_identifier_type":"ISSN"}]},"item_5_source_id_9":{"attribute_name":"書誌レコードID","attribute_value_mlt":[{"subitem_source_identifier":"AA11998080","subitem_source_identifier_type":"NCID"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"青柳, 憲治"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"佐藤, 忠彦"}],"nameIdentifiers":[{},{},{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2017-02-06"}],"displaytype":"detail","filename":"0903.pdf","filesize":[{"value":"1.1 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"0903","url":"https://tsukuba.repo.nii.ac.jp/record/40238/files/0903.pdf"},"version_id":"6a21d43f-993e-4fd7-b8a5-addb36bc8477"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"マーケティング","subitem_subject_scheme":"Other"},{"subitem_subject":"動的市場反応","subitem_subject_scheme":"Other"},{"subitem_subject":"3階層多変量状態空間モデル","subitem_subject_scheme":"Other"},{"subitem_subject":"カルマンフィルタ","subitem_subject_scheme":"Other"},{"subitem_subject":"固定区間平滑化","subitem_subject_scheme":"Other"},{"subitem_subject":"最尤法","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"journal article","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"3階層多変量状態空間モデリングによる動的市場反応形成メカニズムの解明","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"3階層多変量状態空間モデリングによる動的市場反応形成メカニズムの解明"},{"subitem_title":"An Analysis of Market Response by Hierarchical Multivariate State Space Models","subitem_title_language":"en"}]},"item_type_id":"5","owner":"1","path":["778","1898"],"pubdate":{"attribute_name":"公開日","attribute_value":"2017-02-06"},"publish_date":"2017-02-06","publish_status":"0","recid":"40238","relation_version_is_last":true,"title":["3階層多変量状態空間モデリングによる動的市場反応形成メカニズムの解明"],"weko_creator_id":"1","weko_shared_id":5},"updated":"2022-04-27T09:09:16.362423+00:00"}