@techreport{oai:tsukuba.repo.nii.ac.jp:00031635,
 author = {KAMAI, Tomohito and KANAZAWA, Yuichiro and 金澤, 雄一郎},
 month = {Oct},
 title = {Are manufacturers’ efforts to improve their brands’ reputation really rewarded? The case of Japanese yogurt market},
 year = {2014}
}