@misc{oai:tsukuba.repo.nii.ac.jp:00030746,
 author = {Sanabria, Zepeda Jorge Carlos},
 month = {},
 note = {2012, 【要旨】},
 title = {The role of familiarity and creativity in the generation of affective responses to advertising : proposal and evaluation of a pairing-congruity method},
 year = {2012}
}