@techreport{oai:tsukuba.repo.nii.ac.jp:00027758, author = {KAMAI, Tomohito and KANAZAWA, Yuichiro and 金澤, 雄一郎}, month = {Oct}, title = {Understanding Household’s Complex Brand Choice Behaviors:Variety-seeking, Inertia, or Hybrid Behavior?}, year = {2012} }