@phdthesis{oai:tsukuba.repo.nii.ac.jp:00027658,
 author = {Sanabria, Zepeda Jorge Carlos},
 month = {},
 note = {2012, Includes bibliographical references (leaves 193-202)},
 school = {筑波大学, University of Tsukuba},
 title = {The Role of Familiarity and Creativity in the Generation of Affective Responses to Advertising : Proposal and Evaluation of a Pairing-Congruity Method},
 year = {2012}
}