@article{oai:tsukuba.repo.nii.ac.jp:00027088,
 author = {Rausch, Anthony S.},
 journal = {国際日本研究, Journal of International and Advanced Japanese Studies},
 month = {Mar},
 note = {This research examines a local Japanese newspaper, focusing on how the functions of providing for information, correlation, continuity and mobilization in response to both declining readership and the depressed economy may be contributing to the emergence of a new journalistic genre which I call revitalization journalism. The research highlights how content that is informational and educational, and provides for local idenfity-affirmation, local boosterism and direct local business promotion, is being presented as ‘news’ content within long-running columns in a local newspaper in rural Japan. The findings are particularly noteworthy in the print media environment of Japan, where national-level and local-level newspapers compete for the same readers and therefore have to clearly differentiate themselves from one another. In addition, the now-completed Heisei municipal mergers have created economic uncertainty in many rural areas, a circumstance that furthers the contemporary relevance of the research. The paper concludes that this local newspaper may be establishing its local function by not only focusing on local circumstances, but also offering content that makes a clear contribution to the future of its host area.},
 pages = {1--14},
 title = {<Article> Revitalization Journalism in Rural Japanese Newspapers : A Case Study of the Toonippo Newspaper and Aomori Prefecture},
 volume = {3},
 year = {2011}
}