2024-03-28T23:10:51Z
https://tsukuba.repo.nii.ac.jp/oai
oai:tsukuba.repo.nii.ac.jp:00049132
2022-04-27T09:21:35Z
2779:3141
3:62:5619:6349
歴史的な街並における屋外広告物のデザインと配色
DETERMINING THE ACCEPTABILITY OF ADVERTISING FASCIA DESIGN AND COLOR, FOR BUILDINGS IN HISTORICAL URBAN AREAS
庄 , 怡
山本, 早里
ヤマモト, サリ
YAMAMOTO, Sari
ZHUANG, Yi
This paper examined how varying the shape and color combination of the background and text affected subjective perception of advertising fascia for use on traditional buildings. A survey was conducted, using questionnaires, to evaluate reactions to advertising fascia of different shape and color; the results were then collated and analyzed, in order to gauge the acceptability of advertising fascia based on visual attractiveness and the degree of coordination with the surrounding environment. Also, using varying background colors of different Munsell hues, different color combination of background and text color were explored. The results showed that: 1) a significant difference in the acceptance of advertising fascia was found according to age group, and that the visual attractiveness of advertising fascia affected elderly respondents more; 2) in terms of material and shape of the fascia, using wood in unfinished organic forms, or adding a traditional wooden frame was seen to increase the acceptability of advertising fascia; 3) within the surface area permitted for advertising fascia by local ordinance for historical buildings, appropriate changes to the size of the area did not negatively impact the acceptance of advertising fascia; 4) using colors of hue R with low value and low chroma, and achromatic color with a middle value for the background received the best ratings for acceptability.
日本建築学会
Architectural Institute of Japan
2017-12
eng
journal article
http://hdl.handle.net/2241/00154606
https://tsukuba.repo.nii.ac.jp/records/49132
10.3130/aije.82.995
1348-0685
AA11830377
日本建築学会環境系論文集
Transactions of AIJ. Journal of environmental engineering
82
742
995
1004
https://tsukuba.repo.nii.ac.jp/record/49132/files/TAIJ_82-742.pdf
application/pdf
15.5 MB
2019-02-14