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Multichannel Shopper Segments of Purchase Channels and Media Touchpoints using Single Source Panel Data
http://hdl.handle.net/2241/00146046
http://hdl.handle.net/2241/00146046cf24c533-751d-470e-89d2-6e7904232a84
名前 / ファイル | ライセンス | アクション |
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1347.pdf (514.8 kB)
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Item type | Research Paper(1) | |||||
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公開日 | 2017-05-09 | |||||
タイトル | ||||||
言語 | en | |||||
タイトル | Multichannel Shopper Segments of Purchase Channels and Media Touchpoints using Single Source Panel Data | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_18ws | |||||
タイプ | research report | |||||
アクセス権 | ||||||
アクセス権 | open access | |||||
アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
著者 |
中野, 暁
× 中野, 暁× 近藤, 文代 |
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書誌情報 |
発行日 2017-05 |
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出版者 | ||||||
言語 | en | |||||
出版者 | University of Tsukuba. Division of Policy and Planning Sciences Commons | |||||
シリーズ | ||||||
言語 | en | |||||
関連名称 | Department of Policy and Planning Sciences Discussion Paper Series ; no. 1347 |