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The Role of Familiarity and Creativity in the Generation of Affective Responses to Advertising : Proposal and Evaluation of a Pairing-Congruity Method
http://hdl.handle.net/2241/117587
http://hdl.handle.net/2241/1175875cdbce40-c4db-496a-844e-cfa8e7b67941
名前 / ファイル | ライセンス | アクション |
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2820.pdf (7.4 MB)
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Item type | Thesis or Dissertation(1) | |||||
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公開日 | 2012-09-21 | |||||
タイトル | ||||||
言語 | ja | |||||
タイトル | The Role of Familiarity and Creativity in the Generation of Affective Responses to Advertising : Proposal and Evaluation of a Pairing-Congruity Method | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_db06 | |||||
タイプ | doctoral thesis | |||||
アクセス権 | ||||||
アクセス権 | open access | |||||
アクセス権URI | http://purl.org/coar/access_right/c_abf2 | |||||
著者 |
Sanabria, Zepeda Jorge Carlos
× Sanabria, Zepeda Jorge Carlos |
|||||
内容記述 | ||||||
内容記述タイプ | Other | |||||
内容記述 | Includes bibliographical references (leaves 193-202) | |||||
言語 | en | |||||
書誌情報 |
発行日 2012 |
|||||
取得学位 | ||||||
学位名 | 博士(感性科学) | |||||
取得学位 | ||||||
学位名 | Doctor of Philosophy in Kansei Science | |||||
学位授与大学 | ||||||
学位授与機関識別子Scheme | kakenhi | |||||
学位授与機関識別子 | 12102 | |||||
言語 | ja | |||||
学位授与機関名 | 筑波大学 | |||||
言語 | en | |||||
学位授与機関名 | University of Tsukuba | |||||
学位授与年度 | ||||||
内容記述タイプ | Other | |||||
内容記述 | 2012 | |||||
学位授与年月日 | ||||||
学位授与年月日 | 2012-07-25 | |||||
報告番号 | ||||||
学位授与番号 | 甲第6325号 |