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Elucidation of Factors Predicting the Impression of “ Yuru-sa ” in Japanese Yuru-kyara Mascot Characters
http://hdl.handle.net/2241/00151108
http://hdl.handle.net/2241/0015110834486f81-7ae3-483f-89b5-70e98f56d637
名前 / ファイル | ライセンス | アクション |
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IJAE_15-3 (3.3 MB)
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Item type | Journal Article(1) | |||||
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公開日 | 2018-04-02 | |||||
タイトル | ||||||
タイトル | Elucidation of Factors Predicting the Impression of “ Yuru-sa ” in Japanese Yuru-kyara Mascot Characters | |||||
言語 | ||||||
言語 | eng | |||||
資源タイプ | ||||||
資源 | http://purl.org/coar/resource_type/c_6501 | |||||
タイプ | journal article | |||||
著者 |
JIYAVORANANDA, Sittiphan
× JIYAVORANANDA, Sittiphan× ISHIKAWA, Hiroko× SAKAI, Shunsuke× YAMANAKA, Katsuo× YAMANAKA, Toshimasa× MASUDA, Tomoyuki |
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著者別名 |
山中, 克夫
× 山中, 克夫× 山中, 敏正× 増田, 知之 |
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抄録 | ||||||
内容記述タイプ | Abstract | |||||
内容記述 | In recent years, “Yuru-kyara” mascots, a class of mascot characters popularized by their characteristic of “yuru-sa”, have played important roles in the promotions of regional events and products. Although previous studies implicated the importance of structural and emotional factors for yuru-sa in Yuru-kyara mascots, it is unclear what factors affect or predict the impression of yuru-sa in these mascots. Here we examined structural and emotional factors that predict the yuru-sa impression in Yuru-kyara mascots. The independent t-tests and multiple regression analyses revealed that the factors of “childlikeness” and “friendliness” may correlate with a stronger impression of yuru-sa. Furthermore, we found that altering the ratio or size of structural factors showed different levels of the yuru-sa impression on the perceivers. We propose that our results may facilitate the design of Yuru-kyara mascots to be more appealing and effective in promoting brand images of local communities. | |||||
書誌情報 |
International journal of affective engineering 巻 15, 号 3, p. 231-238, 発行日 2016-03 |
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ISSN | ||||||
収録物識別子タイプ | ISSN | |||||
収録物識別子 | 2187-5413 | |||||
DOI | ||||||
識別子タイプ | DOI | |||||
関連識別子 | 10.5057/ijae.IJAE-D-15-00049 | |||||
権利 | ||||||
権利情報 | © 2016 Japan Society of Kansei Engineering. | |||||
権利 | ||||||
権利情報 | ここに掲載した著作物の利用に関する注意 本著作物の著作権は日本感性工学会に帰属します。本著作物は著作権者である日本感性工学会の許可のもとに掲載するものです。ご利用に当たっては「著作権法」ならびに関連法規に従うことをお願いいたします。 | |||||
権利 | ||||||
権利情報 | Notice for the use of this material The copyright of this material is retained by the Japan Society of Kansei Engineering (JSKE). This material is published on this web site with the agreement of the author (s) and the JSKE. Please be complied with Copyright Law of Japan and the Relevant statutes if any users wish to reproduce, make derivative work, distribute or make available to the public any part or whole thereof. All Rights Reserved, Copyright (C) Japan Society of Kansei Engineering. Comments are welcome. Mail to address editor(at)jske.org , please. | |||||
著者版フラグ | ||||||
値 | publisher | |||||
出版者 | ||||||
出版者 | 日本感性工学会 |